How The Paychex's Selling Process For A Service Differs From Selling A Product
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- 1. Describe the core service concept and benefits...
1. Describe the core service concept and benefits that Paychex provides to an SMB customer with its. 1 answer below »
1. Describe the core service concept and benefits that Paychex provides to an SMB customer with its payroll outsourcing service.
2. Compile a competitive analysis comparing the marketing strategies of Paychex to at least one of its competitors.
3. Explain how Paychex markets its services, while applying all four elements of the marketing mix.
4. Discuss how the selling process for a service, such as payroll outsourcing, differs from that of a product, such as photocopying equipment. Relate this to the organizational buying complexities, including the long sales cycle, multiple buyers, complex purchase process and the high volume of sales.Please do not include the questions in the text......
Your response should be a minimum oftwo full pages, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations used must be in
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Introduction Paychex, Inc is a company in the United States of America. It provides human resource, payroll and benefits for businesses. This businesses are mainly small-to medium-sized (Paychex Inc, 2018). The Company has more the 100 offices that serve approximately 670,000 clients in Europe and the United States. The headquarters of this Company are in Rochester, New York. Discussion Processing of payrolls in SMB businesses may be a time consuming process. It might be a very tedious and frustrating task to keep track of benefit deductions, terminations, new hires, garnishments, and changes in the state regulations. A lot of productive time is spent every year in the preparation of W2s and also making sure that they are sent out on time.
Solution Preview:
Introduction Paychex, Inc is a company in the United States of America. It provides human resource, payroll and benefits for businesses. This businesses are mainly small-to medium-sized (Paychex Inc, 2018). The Company has more the 100 offices that serve approximately 670,000 clients in Europe and the United States. The headquarters of this Company are in Rochester, New York. Discussion Processing of payrolls in SMB businesses may be a time consuming process. It might be a very tedious and frustrating task to keep track of benefit deductions, terminations, new hires, garnishments, and changes in the state regulations. A lot of productive time is spent every year in the preparation of W2s and also making sure that they are sent out on time.
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How The Paychex's Selling Process For A Service Differs From Selling A Product
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